AI platform development and business automation.
An answer is useful. An answer connected to the right system is more useful. We build AI into customer conversations and business workflows.
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Give the conversation somewhere to go.
Connect voice and chat to the information, actions and people that make an answer useful. Define the boundaries as carefully as the conversation.
Concept illustrationExplore the approachPut AI where the work actually happens.
A good fit when a repeated task involves conversation or information spread across systems, and a clear path exists for people to stay involved.
What goes into the platform.
Voice and chat in context
A useful conversation needs access to the right information. Connect the channel to business knowledge, commerce or customer support, according to the task.
Rules around the model
Use application logic for permissions and actions that need predictable behavior. Define what AI can suggest, what it can do and what needs a person.
Integrations that do useful work
Treat an answer and an action as different things. Reading information, creating a record and changing a business system each need their own scope and checks.
Evaluation and human handoff
Test realistic requests and the limits of the workflow. Decide how the system handles missing context, unavailable tools and conversations that should move to the team.
Know what a good answer looks like.
A convincing demonstration is only one test of an AI workflow. Before using it in day-to-day operations, define what success means for the actual task: the information an answer must contain, the actions it may take and the situations it should pass to a person. Those criteria make quality something you can examine rather than a matter of first impressions.
Real examples are especially useful: a product question with missing details, an unfamiliar request or two records that disagree. We use scenarios like these to explore the boundaries of the workflow. When prompts, models or business information change, the same examples provide a basis for checking that the behaviour still fits the job.
Treat evaluation as part of the product: agreed examples, visible limits and a way to review changes over time.
PetStore Direct.
Two separate platforms: call support connected to Gorgias, and website voice/chat connected to Shopify and Gorgias.
Explore the projectScope the right first release.
We distinguish the work AI can help with from the decisions that need fixed rules or a person. Integrations, access and failure paths belong in the design from the start.
The goal is a useful operational workflow. Its limits and the responsibilities of the people using it should be as clear as its capabilities.
A platform shaped around the work.
- AI voice and chat platforms
- Customer support integrations
- Commerce-connected experiences
- Business workflow automation
Before we build.
Does AI replace the whole workflow?
It does not have to. Some steps suit AI, others need fixed rules, and some belong with a person. We design the combination around the business task and its consequences.
Have you connected AI with Shopify or Gorgias?
Yes. The PetStore Direct website voice and chat platform connects with Shopify and Gorgias. A separate PetStore platform connects AI call support with Gorgias. Each has its own case study.
Explore the other solutions.
A platform often combines internal operations, customer journeys and AI.
What does your business need to do next?
Tell us about the people, the problem and the systems involved. We’ll start there.
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