Helping local pet owners find their groomer.
A grooming website with SMS integration and local SEO.
Current public website, captured October 2026.
Help a new local business get found and understood.
Peticures Grooming, founded by Joey Villani in Cocoa, Florida, needed a website to introduce its grooming services and new location. The business had expertise to show, but first needed to become recognizable to pet owners nearby.
The brief combined three connected needs: explain the service, support local discovery and make communication with customers easier. The website would be a starting point for that relationship, with messaging supporting the work that followed.
Connect the service story with customer communication.
TIN built the website around the salon’s identity and grooming offer, with detailed service descriptions and a layout designed to help visitors explore. Local SEO work addressed how prospective customers would discover the business.
The engagement also included SMS integration for appointments, reminders and promotions. That extended the project beyond the public pages into a practical communication channel for the salon and its clients.
Help owners find the service that fits.
The services area gives individual treatments space to explain what they involve. Visitors can browse the offer before starting an inquiry or booking conversation.
The playful identity remains visible throughout, but the content has a practical job: help a pet owner understand the available services and take the next step with the salon.
Service browsing on the current Peticures website.
Put a person behind the business.
For a service involving someone’s pet, the people behind the business matter. The company story and Joey Villani’s experience give visitors more context than a list of treatments alone.
The current site carries that personal character through its illustrations, service content and introduction to the business. These pages complement the practical information a local visitor needs.
The current website’s about page.
Discovery and follow-up belong to the same journey.
Local search work supported the route into the website. SMS integration supported communication after someone had made contact. Each served a different stage of the customer relationship.
Treating them as part of one engagement connected the public-facing design with the salon’s everyday communication needs, rather than leaving the website as an isolated destination.
A local presence with a practical connection.
The delivery combined a grooming website, local SEO and SMS integration. It gave Peticures a place to explain its services and a connected channel for appointments, reminders and customer communication.
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