The adage of “a picture is worth a thousand words attributed to Fred R. Barnard when he used images in advertisements that appeared on the sides of streetcars in 1921 vs just words is more true today than it has ever been. Websites have evolved from simple plain text to complex visual and graphical representation, with moving images.
But just because you can’t, doesn’t mean you should. Often, inexperience website designers and developers promote overly complex and graphically rich and dense images on a website thinking that this will impress the viewers. Once somebody comes to Website, of course this could be the case, but the trick is getting them visit them in the first place.
Search engines, especially Google, penalize websites that take a long time to load, as this reduces the overall customer experience, and sometimes makes sites inaccessible in areas of the world that do not have high-speed Internet.
There are a number of tools, from basic Photoshop editing, to purpose built point products such as Snagit Which will greatly reduce the weight of the site, making them load much faster, and increasing the level of indexing so customers can find you organically which will save you money opposed to straight paid search.
If you need further information on how to optimize your website, please drop us a line, and we’d be happy to advise you on your particular project.
Recommendation & Disclaimer
We are a group of programmers and creatives that work extensively on end-to-end solutions for both large and small clients alike. Our recommendations are based on personal experience, rather than the aggregation of other online reviews. The views that we promote are our own, and may not be applicable in all scenarios. Unlike most commercial reviewer’s, we eat our own dog food, meaning that any product that we recommend, we have used before. It is important to note, that we do not review all features and functions of any product or service, rather we provide reviews based on real world scenarios, which is that we are all busy, overworked, underpaid, and do not have time to read the fine print. So if a product feature is not simple to use out of the box, or features are hidden, we will not spend the time to explore every crevice of the product. Therefore, please take our reviews “as is”. Of course, feedback is welcome.
We have used Snagit for over a decade, and find it absolutely simple to use, with great updates. Currently, we have Snagit from 2016, which we still use on the original systems for which they were bought. Recently, we purchased Camtasia to create videos, which interact really well with Snagit. Snag it is extremely user-friendly, well worth the money, and has a very simple management interface in the event that you have to switch computers. We use it for primarily Mac, And we have lots of friends that use windows,
Why use a digital asset management system?
While Snagit is excellent for individual images and capture webpages in order to point out changes or modifications, Cloudinary is a great product to manage the images once they are perfected. This is where Cloudinary really shines. This tool allows the capture of high-quality images, gives you the ability to optimize images online, and allows those images to be distributed via a content delivery network, which then allows them to be pulled down into your application or your website with a simple modification of the URL Instead of having to make multiple images, web designers can simply specify in the URL how the image should be treated, and their platform does the rest.