Elevating Luxury: Drunken Horse Gin's Digital Transformation Journey with TIN Agency
Gentlemen's Craft, a renowned Belgian gin producer known for its presence in Michelin-starred restaurants, sought to revitalize their digital footprint. Their objective was to align their online presence with their newly redesigned brand identity, enhance their e-commerce capabilities, and overhaul their social media strategy.
Challenges:
- Outdated website not reflective of the brand's premium status.
- Inefficient online sales process.
- Inconsistent social media presence.
- Need for market-specific content for Belgium and the UK.
Solutions:
1. Website Redesign and Development:
- Utilized Webflow for a tailored, modern website design emphasizing the brand's luxury appeal.
- Streamlined e-commerce functionality to facilitate seamless online purchases.
- Developed localized versions of the website for Belgium and UK markets, ensuring a tailored user experience.
2. Social Media Management:
- Devised and implemented a comprehensive social media strategy across platforms.
- Created visually compelling creatives and engaging ad copy for campaigns.
- Successfully launched targeted campaigns for Christmas and Black Friday, leveraging Facebook's advertising tools.
Results:
- The new website effectively encapsulates Gentlemen's Craft's high-end brand ethos, leading to an enhanced digital image.
- Significant improvement in the online sales process, with an increase in both traffic and conversion rates.
- The localized websites allowed for more effective targeting and a personalized customer experience, leading to increased engagement in both the Belgian and UK markets.
- Social media campaigns led to increased brand visibility and customer engagement, contributing to a rise in sales during key holiday periods.
Conclusion:
TIN Agency's collaboration with Gentlemen's Craft resulted in a comprehensive digital overhaul, aligning the brand's online presence with its esteemed reputation. By embracing a custom website design and a proactive social media strategy, Gentlemen's Craft not only enhanced its brand image but also saw tangible results in sales and market reach.
Take a look at end result
Original Design
